Noteworthy rackspace com6/11/2023 ![]() ![]() Noteworthy in 2013 – Rackspace goes full steam with OpenStack offerings on its public cloud With increased competition from AWS, VMware, Data Dimension and CenturyLink, Rackspace has seen a decline in its revenue. Despite being the founding member, it doesn’t have the R&D muscle to innovate and extend OpenStackto power its mainstream cloud platform. Though better than HP, Rackspace is also suffering from the same limitations of OpenStack. It has moved away from the “fanatical support” differentiating factor to “performance driven” cloud campaign. Rackspace has also added additional instance types powered by faster CPU and SSD based storage. It now exposes Nova, Swift, Cider and other building blocks of OpenStack on its public cloud. Noteworthy in 2013 – IBM acquires SoftLayer and integrates it with OpenStack.Ģ013 saw Rackspace transition from its proprietary public cloud infrastructure to Cloud Servers powered by OpenStack. We have to wait and watch if IBM’s strategy of investing in two leading open source cloud technologies will pay back. Dubbed as BlueMix, which is an implementation on top of IBM’s IaaS, leveraging Cloud Foundry to build, deploy, and manage their cloud applications.On the same day of Amazon’s announcement on its new China Region, IBM also announced its partnership with 21Vianet in China. ![]() On the PaaS front, IBM and Pivotal partnered to bring WebSphere to Cloud Foundry. Mirantis, a well-known OpenStack services company is helping IBM roll out OpenStack on the SoftLayer Cloud. IBM’s investments in OpenStack resulted in integrating the cloud management software with CloudLayer, SoftLayer’s original cloud offering. It acquired SoftLayer in July to enter the commodity hosting/IaaS market dominated by AWS and Rackspace.With this move, IBM killed the SmartCloud Enterprise brand announcing that the existing customerswill be transitioned to the SoftLayer platform. Noteworthy in 2013 – HP Cloud OS is an attempt to push OpenStack, HP Cloud and HP services in the enterprise market.Ģ013 was a crucial year for IBM Cloud Services. Going forward, HP wants to shift its focus to hybrid cloud by pushing the HP Cloud OS agenda to its partners and customers. Margaret Dawson joined HP as the VP of Product Marketing & Cloud Evangelist. HP Cloud went through a major churn when Zorawar “Biri” Singh, senior vice president and general manager for Cloud Services quit early this year. It hopes that the traditional services business and the longstanding relation with enterprises and partners will help them gain the marketshare. HP is seriously limited by OpenStack’s progress. This is partially because of the limitations of OpenStack to serve a commercial grade public cloud. ![]() It’s compute, storage, database and network stack offer basic capabilities. HP’s strategy aims at completeness of the platform than creating a differentiating factor. Betting big on OpenStack, HP Cloud was one of the first to go live based on the open source cloud management software. In January 2013, HP moved its compute service to GA. Noteworthy in 2013 – AWS and CIA sign $600 million deal for setting up the private cloud. Amazon has to deal with its own set of challenges before competing with Microsoft and IBM in the enterprise segment. Features like cross-region copy of AMIs, RHEL in Free Tier, Custom AMIs for OpsWorks, PostgreSQL support for RDS were well received by customers. Major services that AWS announced this year include ElasticTranscoder, OpsWorks, CloudHSM, AppStream, CloudTrail, WorkSpacesand Kinesis. The $600M private cloud deal with CIA took AWS beyond the public cloud. Amazon’s official entry into China added a new region for Asia customers. AWS now has over 30 services spanning from basic compute to real-time data ingestion. The success of AWS re:Invent event was an indication of how Amazon is becoming a dominant player of the industry. Here is a quick recap of the top 10 players in the cloud market:ĪWS continued its lead with constant innovation and enhancements to the platform.
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